Dialectics of Modernity

Image credits: Civica Raccolta delle Stampe Achille Bertarelli - Castello Sforzesco - Milano

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Fiat 500 La vetturetta del lavoro e del risparmio

Artefact Type:

advertising poster

Description:

Sironi's advertising card for the Fiat 500, establishing a connection between the commercial product and the regime by juxtaposing an image of the car with that of Remus and Romulus suckling the She-Wolf, thus evocating the myth of the creation of Rome, associated with the Fascist regime.

Size:

cm 17, 8 x 23, 2

Product Brand(s):

Fiat

Current Location:

Raccolta delle stampe Achille Bertarelli, Milano

Author(s):

Mario Sironi

Date Start :

1935