Artefact Type:

advertising poster

Description:

Advertising poster for the car model Fiat 518, also known as Ardita, with an Italian flag visually recalling state industry; it is marked by a remarkable predominance of the visual over textual elements, reduced to almost nothing.

Technique(s):

Colour lithograph

Size:

cm 200 x 140

Product Brand(s):

Fiat

Current Location:

Fondazione Cirulli, New York

Author(s):

Alberto Bianchi

Date Start :

1932

Tag(s) :

Social modernization
New Man
Modernist aesthetics
Modern realism
Media manipulation
Mechanical reproduction
Totalitarian consent
Public spectacle