Artefact Type:

advertising poster

Description:

Advertising poster made by renowned commercial artist Marcello Dudovich for the famous Fiat 508 or Balilla, designed to be the first car to reach the masses, as the slogan on the poster indicates.

Technique(s):

Colour lithograph

Size:

cm 200 x 140

Product Brand(s):

Fiat

Current Location:

Fondazione Cirulli, New York

Author(s):

Marcello Dudovich

Date Start :

1934

Tag(s) :

Social modernization
New Man
Modernist aesthetics
Modern realism
Media manipulation
Mechanical reproduction
Totalitarian consent
Public spectacle